Spectra, Scotland’s Festival of Light, is looking for sponsors and supporters to help ensure another spectacular event in Aberdeen in February 2024.
Next year will mark the tenth edition of the festival, which is now Scotland’s largest urban light festival and a key fixture of the international light festival calendar. The 2023 event saw 119,000 visits across the city centre and a host of international artists showcasing their spectacular art, sculptures and projections using the architecture of Aberdeen as their canvas.
Aberdeen City Council has committed £200,000 to deliver the event in 2024 and is seeking a major sponsor and other supporters to enable the festival to continue to grow, and to secure headline artworks that will wow audiences and illuminate the city.
Councillor Martin Greig, Aberdeen City Council’s culture spokesperson said: “The Spectra Festival has become a very popular event attracting thousands of people of all ages into our city centre. The event helps to ensure that our city is a vibrant and enjoyable destination. It would be great to build up partnerships with businesses and sponsors who can contribute towards Spectra. Sponsorship will offer the chance to raise their profile by reaching a considerable audience near and far. By working together, we can do so much more to promote and enhance our city for the benefit of all."
Spectra provides potential sponsors with the opportunity to reach a huge audience from the local region, as well as tourists from further afield. Sponsors can expect to benefit from event site and collateral branding, VIP access to Spectra before the opening day, as well as exclusive events at the multi-award-winning Aberdeen Art Gallery. Packages will be tailored to meet specific goals, from major sponsorship to hospitality partnerships and smaller-scale support options.
Councillor Greig added: “The benefits of Spectra for the city are clear. These include improving visitors’ perceptions of Aberdeen; enhancing residents general wellbeing and pride in the city; increasing support for large-scale events to make the city a vibrant place to live, work and visit.”
A significant benefit of Spectra being held in the city centre in February is that it helps to support local businesses at an otherwise quiet time of year.
Sponsorship will help to grow the event while ensuring multi-year financial sustainability. Aberdeen City Council welcomes interest from any individuals or companies who wish to become involved and make a positive contribution to the life of the city.
Please contact spectra@aberdeencity.gov.uk to discover more and enter ‘Sponsorship’ in the subject line.
Image from Spectra 2023. Credit Ian Georgeson.