If you own a sex shop, you will need a licence.
You must give notice of your application by publishing an advertisement in a newspaper specified by the local authority, being a newspaper circulating in their area within seven days of the application. The applicant shall supply a copy of the advertisement to the Licensing Authority. Notice of the application must also be displayed for 21 days, from the date of the application, on or near the premises in a place where the notice can conveniently be read by the public